Why this category is different
Supplement and wellness brands often grow on a mix of paid social, creator content and subscription revenue. Three things shape who succeeds as a leader there.
Claims shape the creative
What an ad or landing page can say about a product is limited. Marketing and creative leaders need to produce work that stops the scroll inside those limits, not around them.
Retention carries the economics
When customers subscribe or reorder, lifetime value decides how much can be spent to acquire them. Growth and finance leaders who understand cohort behaviour make better decisions than those who only watch first-order returns.
Creative volume drives performance
Paid media in this category rewards constant testing. The leader has to run a creative pipeline, not sign off on a campaign.
Roles we search for
Chief Marketing Officer · Chief Growth Officer · Head of Growth · Head of Paid Media · Creative Director · Chief Operating Officer · President · Finance Leadership · Director of Product Development
How we evaluate candidates for these seats
- Personal ownership. What the candidate owned, not only the team they sat in.
- Repeat-purchase economics. Experience with subscription and reorder behaviour.
- Claims discipline. Evidence of producing results within category restrictions.
- Comparable stage. Experience at a similar revenue level and growth rate.
Tell us the seat and the stage. We’ll tell you plainly whether Supremos is the right fit.
Book a Call →