Our Expertise

The leaders behind the numbers.

We recruit across the five functions that decide how a consumer brand grows, how profitably it grows and how well it's run.

Function 1 of 5

C-suite & executive leadership

The leaders who turn a founder's ambition into a plan the whole company can execute.

At this level, a hire changes the operating rhythm of the business. We look for executives who have led through the stage you're entering, who can work alongside a founder without slowing them down, and who build teams that outlast them.

Roles we recruit

  • President
  • Chief Operating Officer
  • Chief Marketing Officer
  • Chief Growth Officer
  • General Manager

What we assess

  • Revenue and team scaled, and at what stage
  • Track record of partnering with founders
  • Operating cadence and planning
  • Quality of the leaders they've hired
Function 2 of 5

Growth, performance marketing & acquisition

People who can grow spend and keep the economics intact.

Strong growth leaders know their numbers cold and can explain them. We focus on operators who have owned acquisition at comparable budgets, diversified beyond a single channel and treated contribution margin as a hard constraint.

Roles we recruit

  • VP / Head of Growth
  • Head of Paid Media
  • Director of Performance Marketing
  • Head of Retention & CRM
  • Growth Marketing Lead

Signals we look for

  • CAC
  • MER
  • ROAS
  • LTV : CAC
  • Contribution margin
  • Meta
  • TikTok
  • Google
  • Email & SMS
  • Incrementality
Function 3 of 5

Creative strategy & brand marketing

Creative leaders who build a brand people remember and ads that convert.

In DTC, creative is the biggest performance lever. We find creative directors and strategists who run disciplined testing, brief producers and UGC creators well, and protect the brand while they do it.

Roles we recruit

  • Creative Director
  • Head of Brand
  • DR Creative Strategist
  • Head of Content
  • Brand Marketing Director

Signals we look for

  • Hook rate
  • Testing velocity
  • UGC programmes
  • Offer strategy
  • Landing pages
  • Brand systems
Function 4 of 5

E-commerce & digital operations

The people who keep the store, the product pipeline and fulfilment ahead of demand.

Growth breaks things: site speed, stock positions, launch calendars, customer experience. We recruit leaders who run tight e-commerce and product operations and can scale them across new channels and markets.

Roles we recruit

  • Head of E-commerce
  • Director of Product Development
  • Head of Digital Operations
  • Director of Merchandising
  • Head of Customer Experience

Signals we look for

  • Shopify Plus
  • Conversion rate
  • AOV
  • Launch calendars
  • 3PL
  • Amazon
  • Retail readiness
Function 5 of 5

Finance, operations & commercial leadership

Leaders who give founders a clear view of cash, margin and what the business can afford.

Consumer finance has its own pressures: inventory tying up cash, marketing spend ahead of revenue, retail terms that change margin. We recruit finance and commercial leaders who have handled them and can prepare a brand for investment or acquisition.

Roles we recruit

  • Chief Financial Officer
  • Director of Finance / FP&A
  • Head of Operations
  • VP Supply Chain
  • Commercial Director

Signals we look for

  • Cash conversion
  • Inventory planning
  • Unit economics
  • Fundraising
  • M&A readiness
  • Retail P&L
Start here

Building something ambitious?

Let's find the leaders who can take your business further.